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MC Qu.88 Pharmaceutical companies sell some of their ...
Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains such as CVS that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the United States. What method of distribution best describes the method used by pharmaceutical companies in this example?
Multiple Choice
direct distribution
dual distribution
horizontal distribution
vertical distribution
exclusive distribution
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