Small Business Management

SECTION A SHORT ANSWER QUESTIONS [Total = 50 marks]

This section contains 5 questions. Answer ALL questions. (10 marks each)

QUESTION 1

Explain the functions of customer relationship management (CRM) systems and their benefits to an organization.

(10 marks)

QUESTION 2

Describe management as a process. (10 marks)

QUESTION 3

Explain the differences between intrapreneur, technopreneur, copreneur and social entrepreneur.

(10 marks)

QUESTION 4

1. Discuss the importance of entrepreneurship. (5 marks)
2. Describe the differences between a businessman and an entrepreneur. (5 marks)

QUESTION 5

Social media consists of many types of networks for people who engage in a variety of different interests. Marketing and advertising on social media are economical and effective, helping you to connect with a wider audience.

State the 10 (TEN) types of social media that can help to promote your business to the public.

(10 marks)