Smartbuy is Jordan's first and largest electronics megastore specialized in IT, audio visual, telecommunications, home appliances, office equipment and fitness equipment. This one of a kind store is designed to be efficient and user friendly, with an open concept and designated departments for ease of access. 

Smartbuy offers a wide variety of electronic devices. Enthusiasts can shop online for electronics (e.g. home appliances, office equipment, etc.) combined with discount offers.

Considerable competition exists for SmartBuy. SmartBuy sells products from the major brands of equipment as they compete with local electronic stores. 

In the midst of this clutter, the marketing team believes the key to future success will rely on continuing engagement with those who have taken advantage of the reasonable prices the company offers for equipment. The company's primary website can be combined with mobile marketing and other new marketing techniques to entice new visitors while building loyalty with returning customers. 

1. What roles might mobile marketing and interactive marketing play in SmartBuy?

2. How can SmartBuy offer cyberbait to new customers? To returning customers?

3. Explain how the company could take advantage of content marketing and/or native advertising.

4. Discuss how location-based advertising could be featured by SmartBuy.

5. Explain how remarketing and behavioral targeting could help increase sales for SmartBuy.

8-46. Would a blog be useful for SmartBuy? If so, how? If not, Why not?

8-47. Describe the tactics you would use to make the best use of search engine optimization for SmartBuy

Answer rating: 100% (QA)

1 Roles of Mobile Marketing and Interactive Marketing Mobile Marketing SmartBuy can leverage mobile marketing to reach customers on their smartphones ... View the full answer