Some marketers include in various marketing elements so that consumers can get more information via cell phone. O O a. simulations b. quick response codes c. smart cards d. retrieval cues 0 e e. two-sided messages In the context of noncomparable decisions, which of the following statements is true of alternative-based strategy? a. It is also referred to as bottom-up processing. O b. It develops an overall evaluation of each option. c. It involves formation of abstract representations of comparable attributes. d. It uses choices based on individual evaluation of all the options. e. It allows the choice to be constructed or built up. Gnosis Inc. is an energy drink manufacturer. A white racing stag on a purple background is the logo on all of its drinks. When consumers see the logo, they immediately associate it with the brand. This increases the chances of them buying the energy drink. In this case, the logo of the brand is an example of a(n) O a. advertorial O b. infomercial O c. support argument d. two-sided message O e retrieval cue Advertising can play a central role in influencing performance evaluations by increasing the: a. retrieval of overall brand evaluations for decision-making. b. evaluation of alternatives for a product. c. consumer's expectation of positive reinforcement and satisfaction. d. number of source derogations for a brand. e number of support arguments for a brand. Brand loyalty is: a. a commitment to two or more brands that consumers purchase repeatedly. b. the optimization of consumer utility through brand image. c. the repeat purchase of a brand because of habit. d. the repeat purchase of a brand because of a conscious evaluation. e. a reduction of cognitive processes through low-effort brand retrieval