Southwest Airlines has been the leader in low-cost airline travel for the past several decades. Understanding the advantages and disadvantages of a low-cost strategy presented in your text, analyze how Southwest Airlines has been able to maintain its leadership position in this industry. Also, within the context of these same advantages and disadvantages, postulate about its chances of maintaining this leadership position for the next decade. What might some of the issues be? How can it continue to successfully differentiate itself from the competition?

Answer rating: 100% (QA)

Southwest Airlines has become known over the past two decades as a thriving airline company operating in a time when most airlines have been struggling Any company operating in the airline industry mu... View the full answer