"Starbucks" Comprehensive interactive marketing strategy? -

1) It must include target market(s) or group(s), media selection, and the rationale for all of your recommendations

2) Test plan or matrix - to include details on what is being tested (e.g., media, offer, timing or creative), and how test will be conducted including methodology, sample size, projected response rates, etc.

3) Detailed budget and timelines for the plan