• Test plan or matrix - to include details on what is being tested (e.g., media, offer, timing or creative), and how test will be conducted including methodology, sample size, projected response rates, etc. - For Uber Eats

Content X *Course Hero X G which methodology uses measur x X C learn.senecacollege.ca/ultra/courses/_666783_1/cl/outline?legacyUrl=~2Fwebapps~2Fcalendar~2Flaunch~2Fattempt~2F_blackboard.platform.gradebook2.Gradableltem-_3229930_1 O ICICI Bank New Document Account Summary -... . Google Maps GC Employment Sta... My Profile - Zoom Workday Sfi Career Opportunitic CareerUp Candidat... Other bookmarks Announcements Faculty Contact X Information Course Information ASSIGNMENT INFORMATION Learning Content Assignments Due Date Points Possible My Grades Thursday, August 11, 2022 35 18 Tools 11:00 PM Learning Resources Your group is to develop a comprehensive interactive marketing plan for a company of your choice; you are encouraged to choose Course Outline one of the businesses from your onboarding assignment. The plan will contain, at a minimum, the following information: My Groups . Executive summary including your key interactive marketing findings and recommendation(s) MKM916 ZFF Interactive . Current marketing situation of the company (situation analysis); at a minimum, this section will include a customer analysis, 198 Marketing Plan 6 market analysis and environmental analysis Analysis of the key interactive marketing issue(s) facing the company . Marketing objective(s) of the plan Comprehensive interactive marketing strategy recommended - must include target market(s) or group(s), media selection, and the rationale for all of your recommendations Test plan or matrix - to include details on what is being tested (e.g., media, offer, timing or creative), and how test will be X conducted including methodology, sample size, projected response rates, etc. Detailed budget and timelines for the plan Please ensure that you keep your recommendations confined to what would have been feasible given the total budget that has been allocated for the plan. You may do outside research as you see fit. Deliverable 12 minute oral presentation - no written assignment is required, videos will need to be submitted via Blackboard by 11pm the day before Week 13 class (ZEE Aug 7th, SAA Aug 8th, SBB Aug 9th, ZFF Aug 11th); only one submission via Blackboard per group. Priva When finished, make sure to click Submit. Cancel Save Draft Submit Tern Optionally, click Save as Draft to save changes and continue working later, or click Cancel to quit without saving changes. 25. C ENG 17:53 3 Sunny IN 10-08-2022