Starting a Drop shipping clothing store is one of the best small business ideas because it doesn't require inventory and other business costs. You need to get a site on an e-commerce platform like Shopify, add your products and company data, and go online.

Required

1.     Based on the new small business idea selected, define your target segment and explain your segmentation strategy that you will choose.

2.     According to your selected target customer which targeting strategy or strategies will work best? Explain your answer.

3.     Select a brand name for your company. Identify the name, logo, design, slogan and symbol that you have selected and explain why you have chosen them.

4.     Select two tools of the promotion mix to use in your marketing campaign? Explain your choices.

Answer rating: 100% (QA)

1 Target Segment and Segmentation Strategy i Target Segment Young adults ages 1835 with a focus on t... View the full answer