Steve Rogers manages a local store for a national chain and had received complaints from several...
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Steve Rogers manages a local store for a national chain and had received complaints from several customers about rude employees. To check on his customer service, Steve hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research information Steve received was a form of_____ data. 00000 quantitative research ?survey research ?observation research ?ethnographic research secondary Steve Rogers manages a local store for a national chain and had received complaints from several customers about rude employees. To check on his customer service, Steve hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research information Steve received was a form of_____ data. 00000 quantitative research ?survey research ?observation research ?ethnographic research secondary
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ob serv ation research In this case the research that Steve ... View the full answer
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Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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