Students will select a product or service that they would like to expand globally.

Students will conduct research on the target market, including cultural, economic, and political factors that may impact the venture.

Students will develop a comprehensive business plan, including the following elements:

Executive Summary: A brief overview of the plan

Market Analysis: A detailed analysis of the target market, including cultural, economic, and political factors

Marketing Strategy: A plan for how the product or service will be marketed in the target market

Operations Plan: A plan for how the venture will be operated in the target market

Financial Projections: A forecast of the venture's financial performance

Risk Management: A plan for how the venture will manage potential risks

Students will present their business plan in a written report and a presentation to the class. The report should be approximately $15-20$ pages in length and the presentation should be approximately $15$ minutes.