Study internal and external environment of the organization, and provide reasonable estimates or calculations of market...

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Study internal and external environment of the organization, and provide reasonable estimates or calculations of market potential, market demand, and company demand. What are the characteristics of the macroenvironment in which the company competes? Specifically, what cultural, demographic, social, technological, economic, and political-legal factors influence the industry, the company, and consumers? Any necessary assumptions used in calculations must be clearly explained (When assessing your client's competitive position, you may find this mini video on SWOT analysis helpful. https://www.youtube.com/watch?v=4aFB9xrkdiU) Maximum 2 pages of single-spaced, full sentences in either pointbrm or brief paragraphs Study internal and external environment of the organization, and provide reasonable estimates or calculations of market potential, market demand, and company demand. What are the characteristics of the macroenvironment in which the company competes? Specifically, what cultural, demographic, social, technological, economic, and political-legal factors influence the industry, the company, and consumers? Any necessary assumptions used in calculations must be clearly explained (When assessing your client's competitive position, you may find this mini video on SWOT analysis helpful. https://www.youtube.com/watch?v=4aFB9xrkdiU) Maximum 2 pages of single-spaced, full sentences in either pointbrm or brief paragraphs

Answer rating: 100% (QA)

Market Potential Market potential is the maximum amount of sales that a company can generate in a given market It can be calculated for a specific product or service for a geographic region or for a g... View the full answer