"Summarize it, make a 3min presentation about it and answer the questions at the end of the case using vocabulary learned in the course (BUS 303) in general and in related chapters in particular. How to convince the class to invest in this idea and company?"

YOU BE THE VG 1.1 COMPANY: Shyp - Web: www.shyp.com Facebook: Shyp Twitter: @shyp Business Idea: Create a shipping service that picks up, that because of the volume it ships, it is able to negotipackages, and ships items for individuals and businesses ate deep discounts with shippers. It captures the differvia the most affordable option available. ence between the retail price of shipping (which is what it Pitch: Who likes shipping? You must rustle up a box, pack charges its customers) and what it actually pays. the item you'd like to ship, drive to the post office or UPS, Shyp services both individuals and business clients. It wait in line, and pay whatever price they ring up. If you're noticed early on that customers were using its service to a business that ships products to customers, it's even return items to online retailers. As a result, it launched a worse. For many online sellers, shipping is one of their service called Shyp Returns, to handle returns for online largest cost categories and biggest headaches. Given the sellers, and forged partnerships with e-commerce com- panies such as Amazon, Target, and Bonobos. Now, the continuingincreasesinonlinesales,shippingproblemsforbusinesseswillnodoubtbecomeevenmoreserious.paniessuchasAmazon,Target,andBonobos.Now,thecustomersofthosecompanies,inthecommunitiesin No more. Shyp has developed a shipping service that which Shyp operates, can use Shyp to return items rather No more. Shyp has developed a shipping service that than doing it themselves. Shyp has a similar arrangement takes all the hassle out of shipping. Here's how it works. with eBay. Shyp also caters to small businesses. It has, in A customer accesses a mobile app, where he or she with eBay. Shyp also caters to small businesses. It has, in enters a package's pick-up and destination addresses, retailers in the communities in which it operates, relieving and uploads a photo of the package to be shipped. In 20 those businesses of the hassles involved with shipping. minutesorless-thatsthegoal-acourierarrivesandwhiskstheitemaway.Truetothecompanystagline-ThebeautyofShypsbusinessmodelisthatitbenefitsitscustomersintwowaysthataremeaningfulforvirtually "We'll take it from here"-Shyp then places the item in a its customers in two ways that are meaningful for virtually box, prepares a label, and ships it in the most affordable and money. manner, which could be USPS, UPS, FedEx, or a local Currently, Shyp is available in Los Angeles, New York, San carrier.Shypdoesallthisfor$5plusthepriceofship-ping.UnlikeUberandLyft,allofShypsemployeesareCurrently,ShypisavailableinLosAngeles,NewYork,SanFrancisco,andChicago.Itplanstoaddnewcitiessoon. just that-employees, rather than independent contrac- 1-27. Based on the material covered in this chapter, what tors, and receive benefits such as health insurance. By 1-27. Based on the material covered in this chapter, what bypassing the independent contractor option, Shyp has making your funding decision? What answers would built a healthy culture and has kept out of the contentious satisfy you? debate over contractors vs. employees. Shyp makes money in two ways with the first being the 1-28. If you had to make your decision on just the informa$5 pickup fee. The second way the firm makes money is site, would you fund this company? Why or why not