supply Chain Management - 610

CASE STUDY Smartphone Production at QuickTronics Rudy Hartono, general manager at Quick Tronics, a contract manufacturer for consumer electronics, was headed to the annual planning meeting. He had the demand forecast for the next 12 months and the goal of the meeting was to develop an aggregate plan. Historically, Rudy had maintained a steady workforce of 667 teams in the plants and built inventory in the first half of the year for use in the second half. While this approach made workforce management easy, it led to a large buildup of inventory. As Rudy walked into the meeting, be wondered whether it was better to hire and fire workers as needed in order to reduce the amount of inventory beld. QuickTronics Production Planning QuickTronics set up a large assembly factory in Batam. Indonesia, that focused on the axsembly of smartphones. The Indonesian government had offered incentives leading many manufacturers to locate their factories in Batam. Many component suppliers were located close to the QuickTronics plant and sent small batches to the factory on a regular basis. Assembled phones were stored in a warebouse from where they were shipped in response to customer orders from Asia, Europe, and America. The supply chain team at QuickTronics had worked with its customers to develop a monthly forecast of demand, as shown in Table 8-13. Demand for smartphones peaked in the fourth quarter of the year. Smartphone assembly was handied by teams of 10 workers each. Each team had the capacity to assemble 125 phones per hour. The capacity of each factory was determined by the number of assembly teams deployed. Each factory operated for 20 days a month, 8 hours a day. Assembly workers were paid 4,000 Rupiah/hour during regular time. They could be asked to work up to an additional 10 hours per month as overtime. Overtime was paid at the rate of 6,000 Rupiah/hour. If QuickTronics chose to layoff workers, each layoff cost the company 800,000 Rupiah and each hiring cost 400,000 Rupiah. It cost 50,000 Rupiah to carry a phone in inventory from ose month to the next, Quicktronics could also choose to delay a customer order by stocking out in a given month and filling the stockout from next month's production. Given the importance of keeping up with customer