Systematically analyze each potential segment on your list using the three steps you learned in the chapter: $1)$ assess each in terms of segment size and growth potential, segment competitive forces, and strategic fit of the segment; $2)$ for the short set that emerges, develop profiles of each potential target marker, then identify each of your final set as primary, secondary$,$ tertiary, or abandoned; $3)$ select the target marketing approach for each of your primary targets.