Question: Take a position as to whether Apple has made the right decision to design its own chips and graphically illustrate the justification for your decision

Take a position as to whether Apple has made the right decision to design its own chips and graphically illustrate the justification for your decision using the transaction costs framework. You can either describe the graph in words or you can draw a picture.

Be sure to explain the logic behind your decision and explain the graph

Take a position as to whether Apple has made the

Samsung could make billions from producing Apple's new M1 chips Apple's event yesterday was highly anticipated. For some, it was far more interesting than the new iPhones that were launched a few weeks ago. That's because the company finally unveiled its first Apple Silicon- powered computers. For the first time ever, Apple is using its custom chips in products like the MacBook and Mac mini. It has long made custom chips for mobile devices like the iPhone and iPad. It's now taking a huge leap by replacing Intel's chipsets for its own. The Apple M1 is its first computer chip and it certainly won't be the last. Apple doesn't have its own foundry so it needs someone to produce those chips for it. Analysts believe that this could net Samsung billions. Samsung is the only other choice for Apple Since Apple doesn't have its own foundry, it can't actually produce the chipsets that it designs. TSMC has been the exclusive manufacturer of its custom mobile chips for almost five years. Samsung has made a percentage of chips for Apple in the past but since 2015, TSMC has been the exclusive manufacturer. It has been rumored time and again that Samsung could win back some orders but that's yet to materialize. There may have been many reasons behind Apple's decision to make TSMC the exclusive manufacturer. There were reports that TSMC's packaging technology was superior to Samsung. Some believe Apple simply didn't want to give more business to Samsung, a company that it also competes with in the mobile market. Apple already pays billions to Samsung for OLED displays and even pays hefty fines when it doesn't buy as many panels as it was supposed to. It's important to note that the Apple M1 is a 5nm chip. Samsung and TSMC are the only two foundry operators that have an operational 5nm node. TSMC is already making all of Apple's 5nm A14 Bionic chips for its mobile devices. That's said to account for almost 25 percent of TSMC's entire 5nm production capacity Apple is far from the only major company trying to secure production capacity. Qualcomm, NVIDIA, AMD, Intel and MediaTek are among some of the companies that are getting 5nm chips made from TSMC. So unless TSMC is able to rapidly add new 5nm lines to its facilities, which is both time consuming and cost- intensive, it may not be able to supply the kind of numbers that Apple would want for the M1. The MacBook Air and MacBook Pro sell like hot cakes so Apple's going to need ample supply. That only leaves Samsung as the other option. The company has been trying to increase its foundry revenues, going so far as to undercut TSMC on price just to win orders. Samsung is already expected to win Qualcomm's entire production order for the 5nm Snapdragon 875. So Apple would have no choice but to work with Samsung on this

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!