Target Market(s) and Positioning OF OZTENT ( an Australian company)

An analysis of the Oztent target market in particular shows differentiation from 20-29 years (18%), 30-54 years (47%), 55+ years (29%) and children (29%). The main key groups based on age to target are the bracket of 30 - 54-year-olds and the bracket of 20 - 29 years, as well as children (29%) camping with their families. Evidence also shows that camping consumers tend to be younger compared to all outdoor consumers, with the median age of outdoor consumers at 41 and the median age of camping consumers at 36.

State and justify the mentioned segment(s) on how you will intend to target and how will you position the product/service for the target market(s). You may like to elaborate on the target market relative to what the client brief entailed. You should consider justifying these with primary and secondary research and theory where appropriate. - 15 MARKS

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