Task 1 Presentation

The senior management team would now like to understand the requirements of international marketing communications. Develop a presentation with an accompanying handout for the senior management team. You do not need to actually deliver the presentation. In the presentation you must:

• evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications
• assess the role of technology in international marketing communications
• assess the implications and requirements of different sales and marketing communications strategies.

Extension activities:

To gain a distinction grade you must also:

Analyse the concept of glocalization and review its impact on communications.

LO3, ACs 3.1, 3.2, 3.3, 3D1