nternational Marketing

Task 3

Presentation The senior management team would now like to understand the requirements of international marketing communications. Develop a presentation with an accompanying handout for the senior management team. You do not need to actually deliver the presentation. In the presentation you must:

1- evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications

2- assess the role of technology in international marketing communications

3- assess the implications and requirements of different sales and marketing communications strategies.

Extension activities: To gain a distinction grade you must also:

Analyse the concept of glocalization and review its impact on communications