Teaching note

Market development seeks new market segments for an organisation's products. A company pursuing this strategy wants to capitalize on the brand name it has developed in one market segment by locating new market segments in which compete. This case the use of price competitive strategies coupled with market development as strategies to manage rivalry.

Question 1: How can toyota's broad differentiation business model help in generating maximum revenues and profits?

Questin 2: Explain how Toyota's market development impacts on Toyota's success?

Module is Strategic Management

Teaching note Market development seeks new market segments for an organisation's products. A company pursuing this strategy wants to capitalize on the brand name it has developed in one market segment by locating new market segments in which to compete. This case demonstrates the use of price competitive strategies coupled with market development as strategies to manage rivalry. CASE REFLECTION (Activity 5.9) Use your personal Blackboard journal to answer the questions. Based on the case study, answer the following questions to test your own understanding thus far: Case Study is available here 1. In your view, how can Toyota's broad differentiation business model help in generating maximum revenues and profits? 2. Explain how Toyota's market development impacts on Toyota's success. 4 ENG 11:05 2020/06/06 DOLL