Question: Telmar software can be used to help media planners Multiple Choice monitor the creative development process in ad agencies. calculate the reach and frequency of

Telmar software can be used to help media planners
Multiple Choice
monitor the creative development process in ad agencies.
calculate the reach and frequency of print ads.
estimate the effectiveness of multifaceted marketing plans.
negotiate with media vehicles for appropriate rates.
measure audience responses to public relations activities.

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