Question: Telmar software can be used to help media planners Multiple Choice calculate the reach and frequency of print ads. negotiate with media vehicles for appropriate

Telmar software can be used to help media planners
Multiple Choice
calculate the reach and frequency of print ads.
negotiate with media vehicles for appropriate rates.
monitor the creative development process in ad agencies.
determine the potential effectiveness of marketing plans.
measure audience responses to public relations activities.
Telmar software can be used to help media

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