The Android open-source operating system places its little green Android icon on a variety of other manufacturers'

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The Android open-source operating system places its little green Android icon on a variety of other manufacturers' products, like cell phones, tablets, and games. Which branding strategy is Android using to build its brand?

a) component branding strategy

b) branded house strategy

c) competitive multi-brand strategy

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Dec 14, 2023 06:14 AM

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The Android open-source operating system places its little green Android icon on a variety of other manufacturers'

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Global Marketing management

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