The brand knowledge eco-system model is a good way for brands to evaluate new and existing opportunities that they can leverage relating to both primary and secondary entities. For this activity, you will need to do some research on the brand Boost Juice and apply what you have found to the "brand knowledge eco-system model" discussed in the module. The 'Boost study kit' is a useful resource - https://www.boostjuice.com.au/downloads/Boost Study Kit.pdf. You should also look for other sources of information (e.g., brand website, social media channels, news articles etc.) for this activity. In your discussion, evaluate how effectively the brand has leveraged the following associations (Brand, People, Place & Third-party sources) : Ensure you discuss how each association aids Boost Juice in improving/enhancing consumer perceptions a) Discuss any relevant 'Brand' related associations that Boost Juice is currently leveraging. : This can include brand extensions, co-branding, partnerships, licensing agreements, ingredient branding. Type your answer here