Question: the case study : BEN & JERRY'S JAPAN ( reference : James M. Hagen Source: Richard Ivey School of Business Foundation Publication Date: April 13,

the case study : BEN & JERRY'S JAPAN ( reference : James M. Hagen Source: Richard Ivey School of Business Foundation Publication Date: April 13, 2000 )

ps : if you don't find the case please comment bellow and send me your adress mail to transfer it to you , thank you

1) Following the Global Retailing Market Entry Strategy Framework, how did Ben&Jerry's enter following countries?

- Canada

- Russia

- UK

- France

2) If Ben&Jerry's enters Japan with 7-Eleven, should it adapt its brand/products? If yes, how? What would be its strategic alternative in Global Product Planning? Explain

3) What would be the pricing objective of Ben&Jerry's in Japan? Explain.

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