Question: the chapter notes that global strategy can change over time for a firm. You tube is one example in this chapter. Conduct a web search
the chapter notes that global strategy can change over time for a firm. You tube is one example in this chapter. Conduct a web search of a firm you know to be operating internationally and determine its current global strategy position. How long has the frim stayed with this approach? Can you find evidence it had a different global strategy earlier?
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