The chapter notes that global strategy can change over time for a firm. MTV is highlighted as
Question:
The chapter notes that global strategy can change over time for a firm. MTV is highlighted as one example in Exhibit 10.8. Conduct a web search of a firm you know to be operating internationally and determine its current global strategy position. How long has the firm stayed with this approach? Can you find evidence it had a different global strategy earlier?
Exhibit 10.8
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According to the exhibit MTV started with a globalstandardization strategy which means that it produced and distributed the same content in all market...View the full answer
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