Question: The chart shown below below consists of five columns. Division Revenues Profits Relative Market Share Position Industry Growth Rate Boston Consulting Group (BCG) Matrix Division

The chart shown below below consists of five columns.

    • Division
    • Revenues
    • Profits
    • Relative Market Share Position
    • Industry Growth Rate

  • Boston Consulting Group (BCG) Matrix

    Division

    Revenues

    Profits

    Relative Market Share Position

    Industry Growth Rate

  1. Insert the Hershey Companys geographic divisions in the far left under Division.
  2. Refer to the Hershey Company Cohesion Case at the end of Chapter 1 in your textbook and find the information to fill in all the cells in your data chart.
  3. Complete the chart.
  4. Summarize the information you put in each column of the matrix.
  5. Provide recommendations on how the Hershey Company can improve current operations.

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