The consumer purchase decision process

When consumers make a purchase, they go through a series of behaviors, such as identifying the need, seeking information, evaluating alternatives, purchasing decision, and post-purchase behavior. The consumer decision-making process describes those behaviors and the activities that take place at each stage.

What are the steps in the consumer's purchase decision process, taking the following points as a frame of reference:

Presents an introduction on the topic of consumer behavior. Select a purchase that you have recently made and reflect on the purchase decision process. Explain in detail how each step in this process affected your purchase decision. Describe how each of the 4Ps (product, price, promotion, and distribution) affected your purchase decision. Technology is a tool that companies use to influence consumers. Discuss the impact of the internet at every step of the purchasing decision process. The letter concludes by explaining the ethical implications that marketing management must consider with respect to the use and handling of the company's customer data.