Question: The decision - making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and

The decision-making process that organizations use to establish the need for
products and services and identify, evaluate, and choose among alternative brands
and suppliers is referred to as
the consumer purchase decision process.
the industrial purchase procedure.
organizational buying behavior.
the sustainable procurement process.
The decision-making process that organizations use to establish the need for

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