Question: The decision making process that organizations use to establish the need for products and services and identify, evaluate, and choose among aiternative brands and suppliers
The decision making process that organizations use to establish the need for products and services and identify, evaluate, and choose among aiternative brands and suppliers is referred to as
Multiple Choice
the offering purchase framework.
the sustainable procurement process.
the industrial purchase procedure.
the consumer purchase decision process.
organizational buying behavior.
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