The development of information technology has given birth to various media for communication, both using mass media and using new internet-based media. This also has an impact on research in the field of communication. Recently, social media research has become a new trend in the world of communication science research. This social media research can be done one way by using the survey method. The data obtained from the survey can be a reference for planning in various fields, including strategic planning using social media. You are asked to design a communication research related to social media using survey methods. The steps you take are as follows: 

a. Create a theme for your research, and give your reasons why this theme can later be developed into research using survey methods. 

b. What data are you likely to collect using the survey method in your research?

Answer rating: 100% (QA)

a Research Theme Impact of Social Media Influencers on Consumer Purchasing Decisions Reasoning This theme is particularly relevant due to the growing ... View the full answer