Your job as Pakistani marketers is to apply the knowledge to the Pakistani consumer Hence, interview the different household members in your family (immediate or relatives) Try to interview people of different generations like grandparents, uncles and aunts (or parents), older siblings etc Ask them key questions like What were the significant historical or social changes they witnessed during their childhood Adulthood What were the prevailing products technologies during their time What is their last qualification And qualification of other members in their home (like siblings) What is their view on working in organizations On education Women empowerment etc How do they understand marketing activities Based on the answers of these questions, create a table

Question: Your job as Pakistani marketers is to apply the knowledge to the Pakistani consumer. Hence, interview the different household members in your family (immediate or

Your job as Pakistani marketers is to apply the knowledge to the Pakistani consumer. Hence, interview the different household members in your family (immediate or relatives). Try to interview people of different generations like grandparents, uncles and aunts (or parents), older siblings etc. Ask them key questions like:

What were the significant historical or social changes they witnessed during their childhood? Adulthood?
What were the prevailing products / technologies during their time?
What is their last qualification? And qualification of other members in their home (like siblings)?
What is their view on working in organizations? On education? Women empowerment etc.?
How do they understand marketing activities?

Based on the answers of these questions, create a table.

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