Question: The discussion is based on the eText Management Decision Case in Chapter 8, Reaching Millennials through New Product Innovation at Campbells Soup (page 240). Discuss

The discussion is based on the eText Management Decision Case in Chapter 8, Reaching Millennials through New Product Innovation at Campbells Soup (page 240).

Discuss the questions at the end of the case drawing from your learning on core product, Product Life Cycle, product line, product extensions, and product innovations.

Your readings of Zorfas(2016), Hamilton (2017), and Simester (2017) are also highly relevant to this discussion.

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