The FastBike Insurance Case Study (1 500-2000 words) FastBike Insurance has been in business for a number of years. The company has, in the past, home and content insurance. Their clients are mostly working class professionals in the state of NSW. The company recently decided to add a new line insurance for car and motorboat. The insurance company headquarters is in Gosford, NSW. They dene the product, market the insurance, have underwriters to approve policies, and IT applications to manage monthly billings and other nancial tasks. The company has an investment department that invests the income from policies to earn income that is then used to pay for damage or replacements when necessary. The company depends on local, "independent" agents to actually sell the insurance, and they subsequently meet with customers and document any claims that are made. The agents operate out of their homes and link to the company headquarters via a company website. They want to improve their current process using Customer Relationship Management (CRM) application. Figure 1 provides a high-level organization diagram of F astBike Insurance. . uman resourc Finance management insurance ' IUnderwrztingl I Marketing I Figure 1. FastBike Insurance Organization Chart Accounting/ Auditing *ales & Supporl The company had grown in past few years and now thinking to deploy a CRM solution to strengthen its Customer Relationship management. It wants to build robust systems to enhance business process, strengthen customer relations and enhance productivity. F astBike has appointed your team as an LT. consultant for considering several CRM solutions. They want to know the shortlisted CRM application on the basis of features and price. The company want to know what approach they should adopt in implement such solution and challenges expected for successful implementation. Case Study Question 1. Discuss the importance of CRM for FastBike. 2. Evaluate few CRM solutions available, and suggest which solution would be appropriate for FastBike. 3. What are some of the possible challenges company will face in implementing for adoption of CRM in FastBike

Transcribed Image Text:

The FastBike Insurance Case Study (1500-2000 words) FastBike Insurance has been in business for a number of years. The company has, in the past, home and content insurance. Their clients are mostly working class professionals in the state of NSW. The company recently decided to add a new line insurance for car and motorboat. The insurance company headquarters is in Gosford, NSW. They define the product, market the insurance, have underwriters to approve policies, and IT applications to manage monthly billings and other financial tasks. The company has an investment department that invests the income from policies to earn income that is then used to pay for damage or replacements when necessary. The company depends on local, "independent agents to actually sell the insurance, and they subsequently meet with customers and document any claims that are made. The agents operate out of their homes and link to the company headquarters via a company website. They want to improve their current process using Customer Relationship Management (CRM) application. Figure 1 provides a high-level organization diagram of FastBike Insurance. Finance Insurance Underwriting Accounting/ Auditing COMPLIANCE CEO Human resource management operation Marketing Sales & Support Figure 1. FastBike Insurance Organization Chart The company had grown in past few years and now thinking to deploy a CRM solution to strengthen its Customer Relationship management. It wants to build robust systems to enhance business process, strengthen customer relations and enhance productivity. FastBike has appointed your team as an I.T. consultant for considering several CRM solutions. They want to know the shortlisted CRM application on the basis of features and price. The company want to know what approach they should adopt in implement such solution and challenges expected for successful implementation. Case Study Question 1. Discuss the importance of CRM for FastBike. 2. Evaluate few CRM solutions available, and suggest which solution would be appropriate for FastBike. 3. What are some of the possible challenges company will face in implementing for adoption of CRM in FastBike. The FastBike Insurance Case Study (1500-2000 words) FastBike Insurance has been in business for a number of years. The company has, in the past, home and content insurance. Their clients are mostly working class professionals in the state of NSW. The company recently decided to add a new line insurance for car and motorboat. The insurance company headquarters is in Gosford, NSW. They define the product, market the insurance, have underwriters to approve policies, and IT applications to manage monthly billings and other financial tasks. The company has an investment department that invests the income from policies to earn income that is then used to pay for damage or replacements when necessary. The company depends on local, "independent agents to actually sell the insurance, and they subsequently meet with customers and document any claims that are made. The agents operate out of their homes and link to the company headquarters via a company website. They want to improve their current process using Customer Relationship Management (CRM) application. Figure 1 provides a high-level organization diagram of FastBike Insurance. Finance Insurance Underwriting Accounting/ Auditing COMPLIANCE CEO Human resource management operation Marketing Sales & Support Figure 1. FastBike Insurance Organization Chart The company had grown in past few years and now thinking to deploy a CRM solution to strengthen its Customer Relationship management. It wants to build robust systems to enhance business process, strengthen customer relations and enhance productivity. FastBike has appointed your team as an I.T. consultant for considering several CRM solutions. They want to know the shortlisted CRM application on the basis of features and price. The company want to know what approach they should adopt in implement such solution and challenges expected for successful implementation. Case Study Question 1. Discuss the importance of CRM for FastBike. 2. Evaluate few CRM solutions available, and suggest which solution would be appropriate for FastBike. 3. What are some of the possible challenges company will face in implementing for adoption of CRM in FastBike.