The first Case is Sodastream.

https://hbsp.harvard.edu/import/689807

SODASTREAM INTERNATIONAL: CHAMPIONING - AND MARKETING - VALUES

Part I. Identify the Key Issues in an Executive Summary

In this section you should read the case and ask yourself, Whats happening here right now? What are the issues that the firm faces within the context of the case? In many cases there are issues that involve more than one business function. For example, are there marketing issues, management issues, organizational issues, competitive issues, financial issues, etc.? Your executive summary should briefly identify the key issue(s) at hand and describe how you will come up with your solution. For Parts II and beyond, remember: You are not writing a report. You are writing an analysis. You should take the information in the case, think about it, and then report your thoughts. You should be comfortable saying I think. and be comfortable making bold statements. Think of yourself as a consultant hired by the firm to give them strategic advice. They already know what its in the casethey want your take on the situation.

Part II. Identify Internal Strengths

What is the firm doing well internally? Why is it doing these things well? And, more importantly, how do the strengths of the firm tie to marketing theory and concepts? What lead to the success of the firm in the past (or present)? What strengths of the firm will lead to future value?

Part III. Identify Internal Weaknesses

What is the firm doing poorly internally? Why is it doing these things poorly? What lead to these poor tactics? How do the weaknesses contradict good marketing theory and concepts?

minimum 500 words