Question: The first step in the STP process is to:Multiple Choice 8 M Inbox - rasleenkaur...Tn Course: Business Ec . . . develop a marketing mix,

The first step in the STP process is to:Multiple Choice

8

M Inbox

-

rasleenkaur...Tn Course: Business Ec

. . .

develop a marketing mix, so that an appropriate segment can later be identified.McHillproduce a list of strengths and weaknesses of the firm's past marketing strategies.select target markets.establish the overall strategy or objectives.identify the segmentation methods to be used.

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