Question: The fourth and last step in the sequential process of building brand equity is to Multiple Choice reward loyal customer behavior. create a consumer -

The fourth and last step in the sequential process of building brand equity is to
Multiple Choice
reward loyal customer behavior.
create a consumer-brand connection.
develop positive brand awareness.
establish a brand's meaning in the minds of consumers.
elicit the proper consumer responses to a brand's identity and meaning.
The fourth and last step in the sequential process of building

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