Question: The fourth and final step in the sequential process of building brand equity is to Multiple Choice develop positive brand awareness. establish a brand's meaning

The fourth and final step in the sequential process of building brand equity is to
Multiple Choice
develop positive brand awareness.
establish a brand's meaning in the minds of consumers.
elicit the proper consumer responses to a brands identity and meaning.
create an intense, active, and loyal consumer-brand connection.
reward loyal customer behavior.
The fourth and final step in the sequential process of building

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