Question: The first step in the sequential process of building brand equity is Multiple Choice create a consumer - brand connection. develop positive brand awareness. reward

The first step in the sequential process of building brand equity is
Multiple Choice
create a consumer-brand connection.
develop positive brand awareness.
reward loyal customer behavior.
establish a brand's meaning in the minds of consumers.
elicit the proper consumer responses to a brand's identity and meaning.
The first step in the sequential process of building brand equity

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