The hassle between balancing the tradeoffs between global integration and national responsiveness is a constant battle for many Multinational Companies. What is global integration and national responsiveness? Global integration, according to the Cambridge Dictionary, is "the process by which a company combines different activities around the world so that they operate using the same methods, etc." (GLOBAL INTEGRATION definition | Cambridge English DictionaryLinks to an external site.) National responsiveness is "how the MNC responds to the economic, political, and organizational forces that arise from the differences and similarities across nations." ( Lectures 6