the influence of technology and the internet on consumer behavior and analysis for today's marketers. There will
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the influence of technology and the internet on consumer behavior and analysis for today's marketers.
There will be a separate thread for each.
- How has technology changed you, as a consumer, in recent years?
- What are the benefits and risks of online reviews, both to consumers and to marketers?
- What are the elements of customer value that are culturally malleable, and seem to change over time?
- What are the elements of strategy that don't seem to change over time?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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