Question: The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations trigger a decision. What is

The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations trigger a decision. What is this stage called?
Multiple Choice
prepurchase behavior
alternative evaluation
purchase decision
problem recognition
information search
 The initial stage in the consumer purchase decision process involves perceiving

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