Question: The key issue(s) being solved for with many different products each reaching different customer segments is/are: * 1 point Getting those who have never bought

The key issue(s) being solved for with many different products each reaching different customer segments is/are: *

1 point

Getting those who have never bought this product category once to do so.

Provide a set of "steps up" to match changing socio-economic conditions.

Outclass competitors by covering off all market options.

Overcoming objections to buying a replacement

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