Question: The marketers at Ferguson have prepared a marketing plan for the company's air conditioners. Ferguson's management team has outlined several activities for account executives based

The marketers at Ferguson have prepared a marketing plan for the company's air conditioners. Ferguson's management team has outlined several activities for account executives based on this marketing plan and set a deadline and allocated a budget for each activity. Which of the following stages of the marketing plan is illustrated in this scenario?

Control

Implementation

Evaluation

Vertical integration

The marketers at Ferguson have prepared a marketing plan for the

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