Question: The marketing concept asserts that a . The ability to produce a quality product is enough to achieve success b . Production management should dominate

The marketing concept asserts that
a. The ability to produce a quality product is enough to achieve success
b. Production management should dominate corporate thinking
c. A firm should adopt a consumer orientation in order to achieve long-term success
d. Manufacturers should stress production of quality products and then look for people to purchase them
The marketing concept asserts that a. The ability to produce a

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