The marketing manager in your department just read a story about the rapid growth Snapchat, a relatively

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Question:

The marketing manager in your department just read a story about the rapid growth Snapchat, a relatively new social media app. Because your company sells fashion items to women in the 18‐ to 34‐year‐old age group, the manger thinks this may be a good platform for promoting your company's brand.

You are asked to research the advertising and promotional opportunities on Snapchat and come up with a list of ways to promote your brand on the app.

After visiting https://forbusiness.snapchat.com/ to conduct your research, you might also want to use a search engine to find additional websites with information about advertising on Snapchat.

After collecting your information, outline your recommendations.