Question: The Marketing Plan (184 marks] Your task is to create a marketing plan for a product of your choice. It can be a new product

The Marketing Plan (184 marks] Your task is to create a marketing plan for a product of your choice. It can be a new product or existing product. Using your knowledge learned in this course you will develop and present a marketing plan for the product of your choice. I. CORPORATE lEVEL PLANNING I4 MARKS! Outline the company's Mission Outline Goals of the company [ensure those goals are SMART] 4 marks II. BUSINESS LEVEL PLANNING {48 MARKSI Who are your customers? 4 marks Who are your competitors? 4 marks Conduct a SWOT analysis? 12 marks What is your Segmentation & targeting strategy? 8 marks Product Portfolio analysis? 8 marks What is your Positioning strategy? 8 marks What is your Competitive advantage? 4 marks I". MARKETING MIX iPRODUCT. PRICING. PROMOTION AND PLACE

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