Question: The new product development process should - have ongoing support from top management -avoid applying quantitative screening criteria, since applying such criteria tends to eliminate

The new product development process should

- have ongoing support from top management

-avoid applying quantitative screening criteria, since applying such criteria tends to eliminate most of the really new ideas,

-be informal- to encourage creativity

- start whenever the majority of current products are in the market maturity stage of the product life cycle

- all these answers are correct

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