Recently your research company was contacted by a firm to conduct marketing research on the expansion into

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Question:

Recently your research company was contacted by a firm to conduct marketing research on the expansion into new markets and report to the firm's management on your findings, analysis, and recommendations. You met with the firm's leadership, established their objectives for the research, and created a proposal that included the tools, costs, timelines, and protocols that would be used. The proposal was accepted by the firm's leadership and you conducted your research. The data was collected and analyzed. The results were interpreted and summarized.

Now, it is time to report to the firm's leadership. Your research company has selected you to prepare the written report that will be presented. This report is the capstone of your marketing research study and your company is counting on you to do a masterful job in creating this report.

(Part 1). For this assignment, you will briefly summarize the marketing scenario that your research company is addressing. You will clearly highlight the topic that is to be researched. This part of the paper should be two or three paragraphs at most.

(Part 2). Then you will prepare the report. This is the major part of this case study. You will include the relevant parts of the research report that you feel you need, explain why they have been included, and what they mean. For instance, if you mention that you used a particular research instrument (focus groups, etc.) you will explain why this was chosen and what it yielded. You can make up the results or data to fit your presentation. You will explain why you did not choose other instruments, any problems you faced in the data gathering process, and any other relevant material that you feel is important for the hiring firm to know. You may be creative and invent items that you wish to include.

(Part 3). Discuss the principles that you have used in preparing your report. This will be a minor part of the case study. For instance, did you seek simplicity etc?