Question: The plan, that must be customer centered and based on an omnichannel approach, must include: 1. Objectives: define the objectives of FedEx they want to

The plan, that must be customer centered and based on an omnichannel approach, must include:

1. Objectives: define the objectives of FedEx they want to achieve with the B2B marketing plan and write them in a SMART way.

2. Tactics: develop an integrated tactic for each element of the FedEx marketing mix and explain them in detail.

3. KPIs: specify the marketing metrics of FedEx that are going to use to measure the success of this B2B marketing plan.

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